Swindon Town manager Ian Holloway has outlined his priorities for the summer transfer market, with a focus on finding players with 'oomph' and good character. In a statement, Holloway praised the five players who have recently signed contract extensions, describing them as 'exactly the sort of character you want around your football club'. These players include Ollie Clarke, Lewis Ward, Harry Smith, Ryan Tafazolli, and Billy Kirkman. Holloway has said that he is looking for players who will drive standards within the group and provide experience on and off the pitch. He has also emphasized the importance of leadership and calmness in his new signings. The club has been granular in its vetting of potential new signings, not only from a football perspective but also on their background. Holloway has previously expressed his frustration with the team's performance last season, stating that they did not fight hard enough and try hard enough. He is now looking for players who will wear the shirt with pride and be brave enough to take on the challenges of the season. The club's strategy this summer is to retain the players who possess good attitudes and bring in new signings who meet the same criteria.