Swindon Town’s leadership is under intense scrutiny after a fan survey revealed a dramatic lack of confidence in the club’s ownership and management. The TrustSTFC end-of-season poll, completed by nearly 1,200 supporters, scored ‘confidence in the leadership’, ‘communication frequency’ and ‘financial stability’ as the three weakest areas. The results, published on June 9, included 18 mentions of ‘no confidence’, ‘no trust’ or ‘no faith’ in written responses, painting a stark picture of supporter disillusionment.
League standing (final 2025 table -- new season not yet under way): 9th in League Two, 75 pts, 22W-9D-15L from 46 games, recent form LLDLW. The club sits 12 points behind Bromley in the title race, with last season’s final result a 1-2 loss to Chesterfield on May 2, 2026.
What did the survey reveal?
The TrustSTFC survey, conducted after the 2025-26 campaign, asked supporters to rate various aspects of the club on a sliding scale and provide open-ended feedback. The quantitative scores showed a sharp decline in trust across key areas, while qualitative responses repeatedly used phrases like ‘no confidence’ and ‘no trust’ to describe feelings toward the ownership group. One respondent wrote: “I am rapidly falling out of love with Swindon Town. I no longer live locally but would love to travel to the County Ground and away games. However, I ultimately do not trust this ownership group with my money.”
TrustSTFC’s official response stated that two years ago it warned if leadership failed to deliver a clear path forward, supporters would start looking for change. The latest findings suggest many now believe that threshold has been reached.
How has Swindon Town responded?
Swindon Town CEO Anthony Hall told the media the club is using the close season to reflect on the previous campaign and push for improvements. He highlighted recent staffing additions and off-field upgrades aimed at enhancing matchday experiences. “Meaningful change doesn’t happen overnight,” Hall said. “All of us here at Swindon Town are committed to creating a more positive future for the Club.”
The club met with TrustSTFC to discuss the survey results before speaking publicly. Hall’s comments came after The Advertiser sought a reaction to the report and asked what steps were being taken to address the concerns raised by supporters.
What happens next for Swindon Town?
The club insists the summer’s behind-the-scenes work will translate into tangible improvements once the new season kicks off. With the Nigel Eady County Ground set to reopen soon, supporters will soon see whether the changes on paper translate into a turnaround in sentiment. Recent form shows a worrying slide - the Robins lost four of their last five matches, including the final game of the season against Chesterfield.
TrustSTFC’s warning two years ago now looks prophetic. Whether the current leadership can reverse the tide remains the biggest question facing Swindon Town as it eyes a fresh start in League Two. The club’s summer rebuild must deliver results on the pitch and in the stands to rebuild the trust lost this off-season.
